Philosophy - INSART

Insart has a

Strong engineering arm

We Help Fintech Companies Build, Launch, and Grow

From first commit to first customer – we help Fintech founders, product teams, and investors launch market-ready products and scale them with confidence.

Frontend / Web
Embedded
Backend / Server Side
Data Science & Analytics
SQL DBs
Mobile
Cloud
NoSQL DBs
Big Data

INSART helps you validate, design, build, launch, and scale fintech products – all under one roof.

INSART is a Fintech Engineering Studio & Innovation Lab. We combine deep tech expertise with demand generation and go-to-market strategy to accelerate your growth.

We’re not just developers.

We’re your business growth engine.

Product Discovery & Prototyping

Full-Cycle Software Engineering

Cloud Architecture & Data Platforms

Go-to-Market & Demand Generation

Investor Readiness & Strategic Positioning

Startup Acceleration & Portfolio Enablement

Who We Work With

Fintech founders

building MVPs or new platforms

Product teams

scaling existing solutions

Financial institutions

launching innovation programs

Service providers

embedding Fintech into their stack

We collaborate at any stage – from early product concept to post-funding scale-up.

Our Philosophy

We don’t just build.
We grow.

We believe execution beats hype. That great software is just the beginning.

And that building the right product is as important as building it right.

INSART combines engineering, product strategy, and growth expertise to get you to market faster – with real users, real traction, and a real plan.

How We Work

[ 01 ] Discover & Align

Strategy workshops, user interviews, prototypes

[ 02 ] Design & Validate

Product wireframes, GTM narrative, investor fit

[ 03 ] Build & Launch

Cross-functional agile team delivery

[ 04 ] Grow & Scale

Demand generation, funnel building, team extension

Whether you need a full delivery team or just strategic acceleration – we’re in.

30 Years of Technical Depth. Reinvented for Startup Speed.

Our Story

1993

INSART founded as a technical training hub in Ukraine

2000s

Leading Java & enterprise software development firm

2010

Rebuilt with startup-driven DNA

2015

U.S. expansion and first long-term Fintech projects

2022-2024

Relaunched as a Fintech Engineering Studio + Innovation Lab

We’ve helped grow dozens of fintech platforms across lending, wealth, payments, AI, and more.

Our Leadership

CEO & Founder

Vasyl Soloshchuk

The visionary behind INSART’s transformation into a fintech engineering powerhouse. Since 2010 he’s steered INSART from Java specialists to accelerator + innovation hub, championing clarity in complex financial tech and launching dozens of fintech projects worldwide. Think “complexity whisperer.”

President

Mykhaylo Soloshchuk

Co‑founder and strategic co‑pilot from day one. A systems-builder with 30 years in education and enterprise software, he’s the complementary mind to Vasyl’s—balancing out the big picture with operational finesse.

Head of Software Engineering

Vadym Shvydkyi

INSART’s tech quarterback. Oversees full-stack architecture from backend to data platforms. His team crafts fintech solutions at startup pace while keeping enterprise-grade quality and reliability front-and-center.

Head of Growth

Bohdan Hlushko

The growth engine. Drives demand generation, marketing funnels, and new partnerships launch. He ensures INSART isn’t just building great products – it’s also scaling its market presence and startup portfolio.

Head of Finance

Irina Guridina

The numbers ninja. Manages budgeting, financial compliance, and the metrics behind INSART’s accelerator + engineering model. She ensures financial clarity for startups, investors, and internal teams alike.

Head of HR Operations

Yuliia Shaladanova

People and process champion. Keeps INSART’s culture humming, from onboarding to performance reviews. She ensures agility and efficiency in HR so the engineering and growth teams can move fast.

How We’re Different

We think like product owners

We don’t just code – we shape solutions.

We build with startup speed

Iterative, agile, and focused on outcomes.

We care about growth

We help you get real traction – not just releases.

Let’s Build Something That Grows

Whether you're launching a fintech product or scaling an existing one - INSART is ready to be your strategic partner in growth.

or View Our Work