Reloadly powers the future of cross border digital mobile payments to emerging markets. Enabling the transfer of airtime, mobile money, and digital goods and services to be embedded into web, desktop, and mobile software apps with our simple APIs and developer tools.As is often the case with game-changing companies, Reloadly was born out of frustration. The founders Michel Francis and Emmanuel Piard created the company after actually having dealt with many traditional airtime companies for more than 10 years and seeing an opportunity to improve cumbersome mobile airtime top up experience not just for businesses, but also specifically addressing the developers pain point.