Pluto guides Gen Z towards their financial goals during college and beyond by using behavioral & data science. Users take on personal and social challenges recommended based on their unique finances and similar peers to save for goals. They can also anonymously compare their finances with similar peers. Gen Z will account for 40% of U.S. consumer spending within just 2 years, yet they’re hugely financially underserved. We’re building the bank of the future for Gen Z—one that prioritizes financial wellness above all else. Pluto is backed by the Barclays Accelerator powered by Techstars (NYC).