Based in San Francisco, California, inDinero creates software solutions to help small businesses track and manage their finances. It aims to provide its users with instant insights into the finances of their companies, leading them to save on unnecessary expenses and to earn more money for their companies. With a flat pricing model and financial dashboard, SMEs can manage books, review and categorize transactions, perform month and year end reconciliations, and handle tax preparation and filing. Launched in 2009, the company was founded by Jessica Mah, Andy Su, and Andrea Barrica.