Good Agriculture is a tech-enabled services platform that supports farmers with bookkeeping, financial reporting, and grant discovery, freeing up their time and energy to focus on farming.
What Made Good Agriculture Prominent in 2025
Over the past year, the company set itself apart by committing to a business model most others avoid: doing the work for farmers, not asking them to do it themselves.
Generic SMB finance tools don’t translate well to agriculture. “Farms are just different enough from other small businesses that generic SMB solutions don’t work very well for them,” says Alex Edquist, the founder of Good Agriculture.
On one end are hands-on farm CFOs: effective but costly. On the other, DIY tools that add to farmers’ workload. “We’re the only ones who do it for them at an affordable, accessible price,” Alex says, positioning the company squarely between cost and complexity.
The Founder’s Motivation
Alex’s interest in regenerative farming began as a customer, after improving her own health by buying directly from farmers. Later in life, she saw research showing regenerative farms can be more profitable, but few adopt it because farmers are stretched too thin.
“I can’t help with farming,” she told them, “but I can help with everything else.” That insight led to an early, fully manual services business farmers paid for immediately.
The Change the Company Is Trying to Create
If Good Agriculture succeeds, farmers gain back time, clarity, and confidence.
Customers consistently report three outcomes. First, time: “They tell us we save them like five to ten hours a week, which is huge.” Second, profitability: “On average, for every dollar they spend on us, they get $15 more profitable.” Third, stress reduction: “We’re truly taking something off of their plate.”
Beyond individual farms, the broader impact is long-term. The company primarily serves regenerative farmers and first-generation operators. By handling the business side, it helps farmers adopt sustainable practices and “future proof their farms,” while also lowering the barrier for the next generation to get started.
What Drove Progress This Year
Progress this year was enabled by investment and focus.
After raising a seed round last year, the team moved beyond what Alex calls “a pretty duct tape and string MVP.” That capital allowed them to build a scalable internal platform that powers their service delivery.
That foundation opened the door to the next phase. Good Agriculture is now building a farmer-facing app so more of the work happens automatically.
The Biggest Breakthrough
Rather than a single moment, the company’s breakthroughs came from conviction.
Before launching services, the team interviewed more than 100 farmers. “They did not want another software solution they had to use themselves. They really wanted someone to do it for them,” Alex shares. Despite investor pressure and the difficulty of fundraising for tech-enabled services, the team stuck to that model.
The second breakthrough was distribution. “Unlocking partner sales” through banks, CPAs, and fractional CFOs created a powerful referral engine. These partners need clean financial data but don’t want to manage it themselves, and farmers trust them.
What’s Next
The company’s goal is to reach $1M in ARR, which requires a fundamental shift in execution. “We’re pretty good at bringing on three to five farmers a month,” the founder says. “How are we going to bring on 50 farmers a month?”
Solving that problem — across technology, operations, and go-to-market — is the next chapter, as the company works to bring financial clarity to more farmers without losing the hands-on model that made it work in the first place.
