In this episode of Guts, Grit & FinTech, we dive into the world of real estate innovation with Boris Ginovker, CEO and Co-Founder of REZITRADE. Hosted by Vasyl Soloshchuk, this conversation explores how REZITRADE is bridging fintech and proptech to solve critical problems in today’s volatile housing market.
A New Kind of Protection for Homeowners and Professionals
At the core of REZITRADE is a simple but powerful concept: Home Price Protection. The platform provides a safety net for homeowners, real estate professionals, mortgage brokers, and builders—offering financial protection against declining property values. It’s a first-of-its-kind product built for uncertain times.
A Fintech-Proptech Fusion with Real-World Impact
REZITRADE’s platform serves both B2B and B2C users, giving professionals a powerful value-add while empowering consumers with tools previously reserved for institutional investors. Boris explains how the platform works, why it’s relevant now more than ever, and how it’s positioned to ride out economic downturns.
From Wall Street to Proptech: The Founder’s Journey
With a background in hedge funds, real estate investment, and executive roles at JPMorgan and Leucadia, Boris brings deep financial insight to proptech. He shares REZITRADE’s origin story, its traction so far, and why the company is built to scale despite market uncertainty.
About Boris Ginovker
Boris holds an MBA from Harvard Business School and has over two decades of experience across finance, investment management, and real estate. His leadership is grounded in data-driven thinking and a keen understanding of market cycles—skills he now channels into REZITRADE’s mission.
A Note on Our Platform
At Guts, Grit & FinTech, we share stories of startup founders transforming the financial world. INSART supports this dialogue but does not provide investment advice or consulting services.
