Communicating Trust: How Fintechs Can Win Customer Loyalty
All the next-gen financial technology in the world is useless if clients do not trust you. And trust begins with deeds and proper communication.
SVB’s bankruptcy has several lessons to teach us. To me, the main one is that communication matters, especially in times of crisis.
In this article, I’ll show you how proper communication can increase customer engagement, cement customers’ trust in your services or product, and save your business from sinking. Also, I’ll show what makes up a benchmark business-to-client communication in Fintech.