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Reduce Time to Market: 5 Ways to Speed Up Your Fintech Solution

A shorter time to market means increased development cost. That’s a common scenario, but you can get your product to the market without your expenses swelling.

In this article, I share five strategies to help you strike the perfect balance between speed and cost. Find out how to expedite your software development and enter the Fintech market without creating a strain on your budget.

Put the main problem first.

Start with an MVP that has core functionality of a minimal number of features. I know you want to impress customers and give them everything they might want, all at once. But you also know the truth: the faster you get your unique solution to the market, the longer it stays unique and the more market share you get.

Focus on the main problem you solve for your customers and leave additional features for later. This way, you won’t spread your budget and the team thin, enter the market early, and minimize the risk of someone stealing your idea.

Create a development strategy.

If you have a goal, you should have a plan to achieve it. Outline precise steps, resource allocation, and milestones. This clarity accelerates decision-making, minimizes unnecessary iterations, and boosts collaboration among team members. As a result, your startup can navigate challenges more effectively, avoid delays, and expedite the product's journey to market.

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Reduce, reuse, repurpose.

If you already have code that you can reuse, do it. Use no-code website or app builders. Automate what you can with third-party tools. Why invent what’s already up and running for your benefit?

Also, make repurposing part of your scaling strategy. Developing your product in modules is a great idea since each function will be built and performed independently. Once you define design rules and standardize interfaces between the product’s modules, you can assemble or repurpose these modules to rapidly build one or several products. Modular design helps shorten development time and cut building cost, especially for your following products.

Ask users for feedback early.

Getting user feedback early during development helps a Fintech startup identify and address potential issues or improvements in real time, leading to quicker adjustments and iterations. This iterative feedback loop ensures the product aligns with user expectations and minimizes the need for extensive revisions later.

Track and analyze your development process.

Choosing the right KPIs for your product development will help you measure the effectiveness and efficiency of your development strategy. If something doesn’t work, you can fine-tune or change the strategy as early as possible, saving time, effort, and money. 

You should apply analysis and measurement in other teams, too. Each department tracking and sharing its results with others helps your startup develop agility. Your employees will make sound make good decisions quickly, and you’ll have everyone keeping pace when moving your idea to fruition.

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How else to add development speed

Now you know five ways to accelerate your time to market: tracking development, regularly getting user feedback, repurposing what you can, writing a development strategy, and focusing on the main problem. These strategies ensure much of your product’s speed, but you can do more to develop quickly without sacrificing quality or budget.

Download our free guide to unlock other tested strategies to secure your Fintech startup’s fast growth.

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