Debbie Reduces Consumer Debt with Unique Payoff App

[Miami, 04.01.2024] — Debbie, the pioneering rewards platform for financial wellness, empowers users to pay off debt and save while earning tangible rewards. With a mission to transform borrowers into wealth builders, the startup fights poor financial behavior by incentivizing positive financial habits.

As the cost of living remains high, many individuals struggle with debt and financial insecurity, often due to a lack of access to financial education and resources. Frida Leibowitz, CEO and Co-Founder of Debbie, understands this struggle through her own experience. “Growing up in a financially challenged environment, I experienced the burden of debt firsthand,” said Leibowitz. “Through Debbie, we aim to empower individuals to take control of their financial futures and break free from the cycle of debt.”

Debbie's innovative platform takes a proactive approach to debt payoff, offering actionable tasks, behavioral nudges, and tangible rewards to support users on their financial journey. Similar to the successful model employed by Noom for weight loss, Debbie focuses on sustainable, long-term solutions rather than quick fixes.

“Frida's personal experience with debt inspired the creation of Debbie, a solution designed to alleviate financial burdens and promote financial wellness,” said Rachel Lauren, COO and Co-Founder of Debbie. “With our platform, users can achieve debt freedom while also building positive financial habits for the future.”

The Debbie team brings a wealth of expertise to the table, with backgrounds in financial services and consumer lending. Leveraging insights gained from roles at prestigious institutions such as Goldman Sachs's Marcus, the team developed a platform that offers actionable insights to improve financial behavior and reduce debt.

Debbie operates in partnership with financial institutions, including credit unions, who sponsor the experience and support borrowers in achieving financial success. By incentivizing users to set up accounts and pay bills on time, Debbie creates mutual benefits for both users and financial partners.

“Our unique business model allows us to generate revenue in two ways,” explained Leibowitz. “Besides rewards, our financial partners pay us a fee to offer the Debbie program. Furthermore, we help borrowers unlock financial products at better rates, earning a fee from partners for new business.”

With its innovative approach to financial wellness and debt payoff, Debbie is poised to disrupt the industry and empower millions of individuals to achieve financial security and freedom.

For more information about Debbie and its revolutionary rewards platform, visit their website.

About Debbie:
Debbie is a leading rewards platform for financial wellness, dedicated to empowering users to pay off debt, save, and achieve financial security. With a mission to transform borrowers into wealth builders, Debbie offers actionable tasks, behavioral nudges, and tangible rewards to support users on their financial journey.

For more information, please contact:
hello@joindebbie.com
Debbie