Vasyl Soloshchuk
CEO at INSART
25 January 2022

UI/UX in Fintech: Best Practices

User interface (UI) and user experience (UX) ensure more than just a visually appealing and simple-to-use product. A good UI/UX will help you win and keep customers

Bustling with innovations, Fintech is an extremely competitive environment. Under such conditions, UI/UX is the factor that will either make the business grow or make the greatest idea fail.

Learn what areas of UI/UX to improve for your product to withstand and overcome market challenges. 

To find out how to simplify the UI/UX design process, check out this article. If you’re thinking about improving your current app design or need tips on UX research, you’ll find useful information in this material.

How can you improve your UI/UX?

Data visualization

One of the crucial elements of a Fintech product is data visualization. If presented in an appealing and graphically meaningful way, almost any data becomes readable, even for non-experts. Some products are making predictions using AI; this data should also be comprehensible to the users. 

visualize data UI design

Data visualization should help users, be they professionals or end investors, focus on their goals and identify their most successful decisions.

Simplifying interfaces

Creating complex and solid interfaces was a trend not so long ago. As new functionality was added to Fintech products, interfaces became even more complex. Sometimes the need for special training or even certification stood in the users’ way of using some financial platforms or bank tools. 

create user-friendly interfaces

Mobile applications changed the game. Smaller mobile screens created the need for interface elements optimized for fingertips. 

Now, interfaces should be as simple and intuitive as possible. Avoid the clutter of menus, tables, and other pieces of information. Ensure that users can navigate and customize without spending too much time and effort.