Vasyl Soloshchuk
CEO at INSART
24 January 2022

How Can You Make Your App Design Better?

People tend to see visually appealing apps as being more functional and easier to use. Surprisingly perhaps, this concept was formulated way back in 1995 by researchers at Hitachi Design Center.

The trick is that attractive design has emotional value. Users want to feel and interact, so businesses should give this to them. 

We have already discussed best practices when creating UI/UX for Fintech. This article can help you make them work.

Interested in ready-to-use UI templates? Here’s our guide to popular UI design systems, component kits, and SPA design kits.

Where do I start with UX?

Always start with people, that is users, designers, and developers. After all, you create an app for people and by people. 

Below, we share tips to help you do that.

how to create user-friendly ux

Know who your users are

To understand this, we need UX research.

“User research is how you will know your product or service will work in the real world, with real people. It’s where you will uncover or validate the user needs, which should form the basis of what you are designing.” —Chris Mears, UXr

Without UX research, designers’ work will only be based on their own experiences and assumptions, which is not objective. This is why in the UX design process, UX research comes first. 

Knowing your users and how they act allows you to prioritize what’s most important in the app vs. what’s optional. As a result, you’ll be able to decide what should be included in the scope. When your budget and time to market are both constrained, having a clear picture is critical.

Consider end users throughout the whole design process. You need to understand their needs and how they think and behave. You can only achieve this goal if you put your design into the user context. 

Rely on behavioral studies

Customers are not fully rational. Considering this known fact, companies use behavioral design.

First, learn the current behavior of your customers. Then, zoom in on the environment where a decision is made and map, step by step, all actions a customer needs to go through to get the desired outcome. Collect data about the problem. Choose one key behavior: define the exact actions you want from the customer. Create a behavioral map. 

Identifying a key behavior is probably the most critical step in the whole process. This may sound intuitive, but many teams under-prioritize this step.

A/B testing and eye tracking techniques can also help you in your behavioral studies.

Create customer personas

A user persona is a fictional representation of your ideal customer. At the very beginning of the design process, UX designers should gain empathy for the target consumers and determine exactly what they require from the product.

Think of improvements in UI/UX as continuous optimization, not a one-off investment. This approach may lead to massive increases in conversion rates and sales.

Ensure effective internal communication

Proper communication between designers and front-end development teams is essential. Front-end developers need to understand micro animations, transitions, shades of colors, etc.; all these things are not visual at first glance but still affect customers’ emotions. 

Even a top-notch design can be ruined due to a misunderstanding between a designer and a developer. To avoid this, schedule a few meetings and go through key points: how animation should work, what states each button has, etc. 

A final tip from designers to designers (and those who supervise designers): think of the developer as the user of your design and optimize the workflow accordingly.