Sharely helps investing apps and banks connect with young, purpose-driven customers by making it effortless to turn wealth into measurable good – embedding stock and cash donations, impact reporting, and tax benefits directly into the investing experience.
What Makes Sharely Prominent
Over the past year, Sharely differentiated itself by challenging how charitable giving shows up in financial products.
“Most competitors treat charitable giving like a checkbox: something bolted onto a platform with clunky workflows and no feedback loop,” Soraya Depowski, the founder of the Sharely explains. Sharely was built differently, as the giving and impact layer financial institutions need to engage the next generation alongside their values.
Sharely combines stock donation infrastructure, thematic giving with vetted nonprofits, and modern impact reporting. “Younger people don’t just want to donate,” the founder says. “They want their money to reflect their values, and they want proof of the difference they’re making.”
For financial institutions, Sharely is easy to integrate into existing investing and wealth platforms, so it removes friction for users and turns generosity into an experience that strengthens client loyalty.
The Founder’s Motivation
At the core of Sharely is a belief that generosity can scale if participation is dramatically easier.
“What drives me is the belief that we can collectively move the needle on the world’s greatest challenges by channeling generosity toward high-impact, data-driven organizations,” Soraya says. But participation remains limited by friction. “We can only do this if we make impact dramatically easier to participate in at scale.”
The Change the Company Is Trying to Create
If Sharely succeeds, financial institutions will be able to deliver the values-aligned wealth experience the next generation is asking for. Instead of competing solely on rates, rewards, or performance, banks and investing platforms gain “a powerful new way to earn loyalty by helping customers meaningfully connect their financial lives with what they care about,” Soraya shares.
What Drove Progress This Year
Sharely secured VC funding and earned the trust of institutional investors, which “not only gave us the capital to move faster, but confirmed that the market sees what we see.” According to Soraya, values-aligned finance and next-gen engagement aren’t nice-to-haves – they’re becoming core to how financial institutions compete.
The Biggest Breakthrough
The most groundbreaking milestone this year was signing Sharely’s first clients.
“When financial institutions commit to integrating and distributing an early-stage product, it’s a major trust signal,” Soraya says. It confirmed that Sharely isn’t just an idea people like – it’s a solution institutions are willing to bet on as they look for better ways to engage Millennials and Gen Z.
What’s Next
Sharely’s focus is scaling the experience across financial platforms so values-aligned giving becomes a natural part of how people build wealth. The team is doubling down on what differentiates the product: tax-smart giving and impact reporting that turns generosity into something people can actually see and feel.
